Salman Khan is very much excited for the release of Dabangg 3 and is leaving no stones unturned to make the film reach every corner. Salman has opted for a very unique way to promote the film and even changed his name to Chulbul Pandey on social media for the first time ever. The audio of Hud Hud also got released yesterday and is already a hit.
But what the fans were missing was to see Salman Khan in the video of the song. The makers released only the audio of Hud Hud and left the fans wanting to see Salman in it. Now, let us tell you that it might take some time to finally see the video after all.
A source close to the project told Bollywood Hungama, “Salman Khan is very kicked about Dabangg 3 and wants to ensure it gets the right and the most unique publicity campaign so that it creates enough buzz amongst the audiences. Nowadays, the trailer of biggies usually arrives a month or 40 days before release. But for Dabangg 3, Salman Khan went the old school way and released the promo on October 23, almost two months before the film’s release, scheduled for December 20. And even here, he held simultaneous events in various cities and gave a treat to his fans. So next, he wants the film’s music to grow.’
He further added, “Hence he decided to launch the audio of each and every song in the film. So every three days, starting from today, the Dabangg 3 team would drop a track. Hence, by mid-November, viewers will be able to listen to the complete album. This is a rarity in today’s times when the jukebox is not out a week or even a few days before release. Interestingly, this strategy was also kind of used during Salman Khan’s 2015 Diwali release Prem Ratan Dhan Payo when the complete album was unveiled more than a month before its release.”
The source continued to reveal that, “All the audio songs are expected to be out by November 18. And then after November 20 or November 21, the videos of these songs will be launched. This and other activities like interviews, TV show appearances etc. will dominate the last month of promotions of Dabangg 3.”
“Salman Khan is always gung-ho about his film before release but this time, the excitement that he is exuding is something else. Besides being a part of the film’s writing, he has also carefully handpicked each song. And now, even in marketing plans, he’s making his presence felt. Looking at Salman bhai’s confidence, expect a big dhamaka this Christmas week!”
Dabangg 3 will hit the theatres on December 20. the film also stars Sonakshi Sinha and Sudeep Kiccha in pivotal roles.