Living up to their motto of offering ‘original, exclusive, and premium’ stories to their consumer, ALTBalaji has created benchmarks in understanding the audiences’ love for Hindi originals. Within three years, ALTBalaji is now acknowledged for it amazing content that is entertaining Indians everywhere.
ALTBalaji, one of the country’s homegrown OTT platforms, recently launched a video that has some fun and iconic dialogues from their shows. The video showreel encapsulates the journey of ALTBalaji by giving us a glimpse of their content library consisting of 62 Hindi originals.
ALTBalaji has established a niche for itself in the originals space and introduced binge-watching habit amongst mass Indian audiences. It top series include ‘Mentalhood’, ‘Broken…But Beautiful’, ‘Kehne Ko Humsafar Hain,’ and ‘Karrle Tu Bhi Mohabbat.’ Some of its other content includes ‘Code M’, ‘M-O-M: Mission Over Mars’, ‘The Verdict – State V/S Nanavati’, ‘Puncchbeat’, ‘Bose: Dead or Alive’, ‘The Test Case’ and ‘Home’ among others which have been lauded by the audiences across the globe.
Over this period, ALTBalaji had also collaborated with acclaimed filmmakers like Hansal Mehta, Subhash Kapoor, Habib Faisal, Ken Ghosh, Anu Menon, Farhad Samji and Nagesh Kukunoor. Some popular Bollywood names associate with this OTT platform include Karisma Kapoor, Nimrat Kaur, Rajkummar Rao, Shreyas Talpade, Kay Kay Menon, Rajeev Khandelwal, Ronit Roy, Ram Kapoor, Manav Kaul, Sumeet Vyas, and Sharman Joshi more.
Balaji Telefilms Limited reported growth in all its three domains including – Balaji Telefilms, Balaji Motion Pictures Limited, and ALTBalaji across all parameters. During the lockdown period, ALTBalaji witnessed deeper engagement with subscribers in terms of content depth and user watch time.
With their mission to massify OTT to the Hindi heartlands, ALTBalaji’s current content pipeline includes 20-24 original shows for the year!