What did you think of the ad campaign of Karan Johar’s new film, ‘Student Of The Year‘?
It was a dream campaign for the three new actors being introduced in the film. Rarely does a filmmaker announce the introduction of new stars in such style – by issuing full-page ads in colour in Bombay Times, that too before the film is launched. Siddharth Malhotra, Varun Dhawan (son of David Dhawan) and Aaliya Bhatt (daughter of Mahesh Bhatt and Soni Razdan) couldn’t have asked for anything better.

Siddharth Malhotra, Aaliya Bhatt, Varun Dhawan

What is the ideal period of time for promoting a film prior to its release?
Its varies from film to film, depending upon the cast,music, sustainability of the marketing campaign etc. There is no single answer to this question and each film is to be viewed separately.

Have the censors become more liberal now?
Seems so, considering the amount of foul language being passed these days by the CBFC.

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