The advance bookings for the release of Shootout At Wadala began today in single screens, tweeted Manoj Mittra, who is the executive producer of the film. Though the film’s release is still four days away, the film’s producers are expecting a brilliant response from the audiences and hence have begun the pre-booking.
The film which might perform well in the multiplexes, is more directed at the single screen audiences who might prefer this film more compared to the weekend’s other release Bombay Talkies.
Similar hype was created before the release of Jab Tak Hai Jaan. With the demise of Yash Chopra, the interest on his last directorial venture was sky rocketingly high. The team decided to cash in by using the hype correctly. A week before the film’s release, the advance bookings had begun in all the single screen theaters. Even the Salman Khan-Katrina Kaif starrer Ek Tha Tiger was met with a similar fate.
Shootout at Wadala is attempting to recreate the same vein of publicity for the film by attacking the single screens mainly. The predecessor of the same – Jab Tak Hai Jaan has to its credit more than 50% booked of its four shows in Bangalore. The advance bookings is important for SAW, as it has already risen the expectation of it by raising the bar of their hype!
The film’s prequel Shootout at Lokhandwala was a surprise hit despite bad reviews from most critics and it can be predicted that this John Abraham starrer will rightfully claim the domain of single screens in the most thriving circuits in the next few weeks to come!