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The reunion of Akshay Kumar and Saif Ali Khan has happened after 17 years, as they’ll be together again for the first time since Tashan (2008) in the upcoming Haiwaan. What’s more special is that it marks the reunion of Akshay and director Priyadarshan after the success of Bhooth Bangla. Unfortunately, their next collaboration isn’t seeing the level of hype Bhooth Bangla did. But has the trailer helped the film build the required buzz? Let’s discuss the trailer’s impact from a day 1 box office perspective!
Akshay is having a solid run in 2026 so far, with two back-to-back successful films: Bhooth Bangla and Welcome To The Jungle. After such a track record, all eyes are now set on his upcoming crime thriller. However, unlike the aforementioned films, his next film lacks any comedic elements, thus presenting the star in a completely new avatar. Despite his switching genres, the film is expected to do well.
The trailer of Haiwaan offers good content
Yesterday, the trailer for Haiwaan was released online. In over 24 hours, it has garnered 6.4 million views along with 131K likes. While these numbers may seem underwhelming at first glance, they are somewhat understandable given that the film isn’t positioned as a typical commercial entertainer. On the content front, the response has been decent to positive, with the trailer drawing viewers into a dark world of secrets. Without revealing much of the plot, it manages to keep intrigue alive through an engaging setup. Overall, the promo presents the film as a mystery crime thriller driven by strong content.
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The trailer does its job, but the start is likely to remain slow
On the whole, while the trailer does a good job of building some excitement for Haiwaan, it doesn’t push the envelope for the opening-day collection. It’s a non-holiday release and relies completely on Akshay Kumar for the start. Given its crime-thriller genre and not being a front-loaded affair, the film targets a 7-10 crore net at the Indian box office on day 1, which would be considered fair.
Depends on word-of-mouth
Haiwaan is a kind of film that would pick up the pace from the second day onwards, based on word of mouth. So, in the long run, it could surprise everyone with its collections, but as far as the opening day is concerned, the collections would be fair. With favorable audience reactions, it has the potential to show big jumps over the opening weekend.
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