With Dum Laga Ke Haisha, it is once again proved that content is the king. The movie with its positive word of mouth has managed to rake in some more moolah in its 3rd week. Making a business of approx 1 crore on 3rd Friday + Saturday, this Ayushmann Khurrana and Bhumi Pednekar film now stands at a Domestic total of 22 crores nett.
Dum Laga Ke Haisha had limited release in 789 screens, but the film’s business grew only with word of mouth by each passing day. The film is minting money only from multiplexes in its 3rd week.
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