After bringing in 3.60 crores on Monday, Article 370 was quite stable on Tuesday as well, with 3.55 crores coming in. The day-on-day drop of 10% is very reasonable and as per box office norms, but here, the drop is pretty much non-existent. Today, the film should stabilize further and bring in over 3 crores more. However, if tomorrow too the film keeps its head above the 3 crores mark then that would be really good.
The film has been doing well, with 32.60 crores already in its kitty. Given the budget of the film, this is a good number already and sets the path straight for the 50 crores mark to be crossed by the close of the second weekend. Post that, whatever comes in would be added bonus. That said, given the kind of critical acclaim that Article 370 has got, as well as audience word of mouth, which is out and out positive, one expects a lot more footfalls to keep coming on a daily basis.
Agreed that all films can’t be The Kashmir Files or The Kerala Story but then this one does have far more commercial ingredients and is also pretty polished. Hence, at the very least, Article 370 deserves to find an entry into the 100 Crore Club. The jump that it gets in the second weekend as well will decide where is the Yami Gautam starrer eventually headed.
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Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
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