Article 15 Box Office Day 2: It is finding its audiences. After starting well at 5.02 crores on Friday, it came on its own on Saturday as 7.50 crores* came in. These are good numbers for this film which isn’t one of those quintessential Bollywood flicks and hence is aimed at certain target audience. In that aspect, the trending so far has been positive and all eyes are on how Sunday turns out to be.
The film has collected 12.52 crores so far and even if the numbers stay similar to Saturday, a weekend of 20 crores is on the cards. In fact the film is placed well to see a good jump today as well but then there is India-England match which is being keenly awaited as well. Hence, the Sunday advantage would be somehow evened out. However, if there is further increase in numbers today then it would be a very positive sign as the film would then be set for a stable week ahead.
Anubhav Sinha’s last release Mulk had collected 12.50 crores in its lifetime and Article 15 has already gone past that number. This indeed is a good feat. As for Ayushmann Khurranna, his Andhadhun had a first day number of 2.70 crores while the weekend stood at 15 crores. Even that number would be comfortably surpassed by Article 15 in quick time and now it is a matter of how far ahead does the word of mouth take the film forward in days to come.
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources