Kartik Aaryan, Sara Ali Khan’s next helmed by Imtiaz Ali which whose rumoured title was reported as Aaj Kal is set to get some clarity. It’s an exact one month away from its release on 14th February and we’re finally getting something official from the makers.
Let’s take you to a walk down the memory lane, something similar happened with Imtiaz Ali’s last film Jab Harry Met Sejal. Starring Shah Rukh Khan and Anushka Sharma in the lead roles, the title of Jab Harry Met Sejal was kept under the wraps till the very start of the first leg of promotions.
Even with this, Imtiaz Ali is in no mood to give out anything before the film goes into the promotional zone. In a concession with Bollywood Hungama, Dinesh Vijan revealed when can the fans know the title of the film and many more interesting things.
He said, “In two days, you’ll know what the title is and ultimately, what the film is. And this week, you’ll also have the theatrical trailer out.” He was also asked the million-dollar question of why they didn’t start the marketing soon, to which he replied “The intent nowadays is to do a four-week promotional campaign. And we generally promote films only for a month.”
He then added, “Maddock is built by writers and then directors. I started my career with Sriram Raghavan (with Agent Vinod), Homi Adajania (Being Cyrus) and Imtiaz Ali (Love Aaj Kal) and they all have been instrumental in my journey. And now I am working with all of them. 11 years ago was when Love Aaj Kal came. Now are getting its sequel. So there’s a lot of excitement. The idea is only to focus on content because that’s what had worked for us. Moreover, we have the support and loyalty of some very talented writers like Bhavesh Mandalia and Gaurav Shukla who have written Angrezi Medium. Niren Bhatt wrote Bala and is writing another one for us. So I am proud we have enough writer-loyalty. We are also pouring into digital and are working on 2-3 shows that will go into production somewhere this year. Again, it was backed by two years of writing.”