Deepika Padukone and Ranveer Singh are two of the biggest Bollywood stars currently and their back to back hits at the Box Office are a proof. Even last year they gave Blockbuster like Padmaavat together and in fact, Ranveer individually gave a Blockbuster with Simmba and Super Hit with Gully Boy.
Both stars now have a great lineup with films like ’83, Jayeshbhai Jordaar & Chhapaak and are going stronger with time. It won’t be wrong to say that their relationship has played a big role in enhancing their brand value, what the kind of jump their value has shown after the much talked about Lake Como wedding last year.
Duff & Phelps in their 2019 report has stated that Deepika Padukone is 2nd biggest Indian Celebrity as far as Brand Valuation is concerned. Ranveer Singh is not far away as he has secured a 4th rank, just after Akshay Kumar. Now if that is not enough to prove the kind of valuation, DeepVeer carry then it must be noted that both of them have shown one rank one jump compared to last year. While in 2017 they stood on 3rd and 5th rank respectively, their rank improved to 2nd and 4th in 2018.
Also, the recent reports suggested that Deepika has been paid a huge 14 crores to play Kapil Dev’s wife in ’83 movie which has Ranveer Singh playing the role of Kapil.
Coming to Ranveer Singh, apart from films, the young star has huge face value among brands too. According to exchange4media, Ranveer endorsed 16 brands in 2016 which increased to 19 in 2017 and now, he is endorsing 28 brands. Also to turn the brand face of Ching’s he got a huge sum of 75 crores.
Dimple Gupta, Strategic brand consultant has been quoted as saying by Exchange4media, “Ranveer Singh represents a very mass, youth, inspirational, story of a person who came from outside the industry and made it big almost on his own by simply working hard. It was out there for the public to see how he grew from film to film. Since his life graph and career graph both have always moved upwards; brand Ranveer Singh positively inspires people – that it is possible! His personal story of marrying Deepika Padukone just by being committed, dedicated and hardworking in doing what he does best – acting; has a huge positive cumulative effect thereby making enhancing his brand value.”