In an inventive twist to film promotion, the makers of Phobia have come up with a week long build up to the trailer launch on 25th of April.

These specially shot videos centering around different phobias, starring the lead actor Radhika Apte, will be played out digitally to build curiosity around the film. This special series of seven teaser spots focuses on different phobias from the fear of spiders to the fear of flying to even the fear of germs.

Radhika Apte in a still from Phobia
Radhika Apte in a still from Phobia

The spots have been shot separately and are not a part of the film’s storyline. It is an attempt to make phobias relatable to the viewers.

The first teaser was out yesterday 20th April, and every day new videos will be launched until the trailer.

Have a look at these spooky videos:

Phobia is a psychological thriller directed by Pawan Kriplani and produced by Eros International and NextGen Films.

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