Bollywood heartthrobs and teen icons, Sidharth Malhotra and Kriti Sanon feature in a new dance music anthem, AS I AM launched by American Swan, the leading online fashion brand. Sharing screen space for the first time, the two share a crackling chemistry in the video which is a true reflection of the trendy and youthful spirit of the brand.
At the same time, the AS I AM video also captures all the right elements that appeal most to the youth: catchy lyrics, foot-tapping beats, scorching dance moves and tonnes of oozing style.
Besides the lead pair, the video also boasts of other major Bollywood tie-ups. The song has been composed by Meet Bros Anjjan of ‘Baby Doll’ fame and sung by Benny Dayal who’s belted out hits like ‘Badtameez Dil’.
Talking about the AS I AM music anthem, Sidharth Malhotra said, “What excited me most was the interesting concept of the anthem that American Swan came up with. It was great fun matching steps with Remo and of course, being paired with Kriti, who is a fabulous dancer herself.”
“This was a fun idea and also a clutter-breaking format that reflects the youthful attitude and style that American Swan is known for. I thoroughly enjoyed the AS I AM music video shoot with Sidharth who is naturally charming.. The American Swan collection is young and trendy,” added Kriti Sanon.
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