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Over the years, Marvel has made billions at the box office and delivered some of the biggest blockbusters. Unfortunately, the superhero giant didn’t share the same luck when it came to earning Oscars in the most reputable categories.
Till now, Marvel’s Oscar recognition has remained largely limited to technical categories only, since Spider-Man 2 won an Oscar for Best Visual Effects in 2005. However, Sony won’t continue that streak forever.
The studio has officially launched an ambitious Best Picture campaign for the 99th Academy Awards, even hiring awards consultants to improve the film’s chances. And with Avengers: Doomsday also releasing, Marvel could be preparing for its biggest Oscar.
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Sony Hires Oscar Experts To Marvel’s Long Awards Struggle
According to Deadline, Sony Pictures is taking an unusually aggressive approach to securing recognition for Spider-Man: Brand New Day from the Academy. The studio has hired professional awards consultants to strengthen its Oscar campaign, with chairman and CEO Tom Rothman personally supporting the effort.
Besides, Sony is organizing special screenings beginning just before Thanksgiving. It is also planning a theatrical re-release before the end of the year, specifically targeting Academy voters who might not have experienced the movie on the big screen.
And the studio believes Brand New Day has the numbers to support that argument. The movie reportedly broke the all-time domestic opening record previously held by Avengers: Endgame.
According to Box Office Mojo, it has collected approximately $2.5 billion worldwide.
Why Marvel’s Biggest Movies Still Struggle To Win Major Oscars
Marvel’s relationship with the Academy has always been complicated. Its movies regularly dominate theaters, but that popularity hasn’t consistently translated into nominations for major categories.
The live-action Spider-Man franchise is a perfect example. Across eight films, only Spider-Man 2 has actually won an Academy Award, taking home Best Visual Effects 22 years ago.
Even across the wider MCU, the numbers tell a similar story. The franchise has collected 19 Oscar nominations, including ten for visual effects. However, recognition in major categories such as Best Picture has remained extremely rare.
In fact, only two superhero movies, Black Panther and Joker, have ever made it into the Best Picture race. And this is the gap Rothman wants to address with Brand New Day this time.
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