Saif Ali Khan and Katrina Kaif starrer Phantom started off on a average note for the morning shows. It has shown a occupancy of around 25% at the multiplexes.
Overall, the film has started off decently in cities but mass circuits have recorded a lower occupancy. Usually most films make a good business in Mumbai, Pune and Gujarat circuits but due to unrest in Gujarat, theaters are shut and hence the opening there will be affected. Cities such as Mumbai, Delhi, Bangalore on the other hand are expected to show a jump for the evening shows.
Since it is a Kabir Khan film, there are high expectations from it and hence the film is expected to pick up over the weekend. The response seems to be better than Saif’s last film Happy Ending which was a box office dud.
Also since it is the festive time of Rakshabandhan over the weekend, a lot of family audience is expected to flock to theaters and may benefit Phantom.