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Join UsMurder 3 and Jayantabhai Ki Luv Story release this weekend and as things stand today, former has a clear edge over the latter. Though promotion of the Randeep Hooda and Aditi Rao Hydari starrer started a little slow, it has managed to pick steam over last couple of weeks. Its songs have found an audience as well and though they haven’t gained the kind of popularity that an Emraan Hashmi starrer does in a very quick time, at least there has been a start in a new direction for Bhatts with a new team.
The film benefits from the franchise factor and that should help the connect factor with the audience. Murder as a brand has worked in each of the two instalments so far. Though an overall run would be decided by the eventual content (which promises to be good, considering the fact that original Spanish thriller was a decent success and Bhatts have time and again picked on something that is indeed riveting), controlled costs should ensure that this is another plus film for the makers. With an opening of around 40%-50% expected for the film, this should be biggest solo starrer till date for Randeep Hooda.
On the other hand Jayantabhai Ki Luv Story seems like a fun outing but surprisingly its promotion has been low. At its launch as well as the making, it had appeared that the makers would go the whole hog in pitching the film in a major way. However that hasn’t quite happened which means from the opening standpoint, the film would have to really wait and watch for the audience word of mouth to set in. Pairing of Vivek Oberoi and Neha Sharma is looking good and while one does expect the film to be a fresh outing, it would have to see some real good escalation over the weekend to bring on good numbers.
Moreover with Special Chabbis (26) as well as ABCD – Any Body Can Dance continuing to do well, it won’t be a clean run for either Murder 3 or Jayantabhai Ki Luv Story since audience would be spoilt for choices.
Joginder Tuteja tweets @tutejajoginder
