Sidharth Malhotra & Parineeti Chopra starrer Jabariya Jodi is all set to release this Friday. The film’s genre is mass appealing but unfortunately, the promos haven’t helped it gain enough hype among the audience. Music always is a big factor for such films and contributes big time in the initial numbers. However, Jabariya Jodi has lagged in that space as well.
The lead pair of the film has promoted the film well but that hardly helps when you don’t have an appealing promo and music.
Here’s how the film is doing as far as Reach & Buzz, 1 day before the release is concerned.
Since the film has been promoted well, it has got a fair amount of visibility or reach among the audience which means it won’t go unnoticed at least. Also, the face value of the lead cast has helped the film. I’ll rate the current reach of the film as 5.75/10.
The buzz is where the film needed to pick up strongly but due to lack of appeal, it hasn’t really done that. I’ll rate the latest buzz of the film as 3.5/10.
Overall, the film will depend on word of mouth to score respectable numbers at the Box Office. The opening can be somewhere in 3-4 crores range.
Reach: The number of people who are aware of an upcoming film, its star cast and release date.
Buzz: The number of people who are consuming promotional content related to an upcoming film frequently.