Holiday- A Soldier Is Never Off Duty opened to an average occupancy in the morning shows at the Domestic Box Office. The film starring Akshay Kumar and Sonakshi Sinha in lead roles was a much-awaited release post IPL season. It had better responses in multiplexes over single screens and opened to a 35-40% occupancy for the morning shows.

Considering that it was big release post the IPL season, there were more expectations from Holiday. Last year, Yeh Jawaani Hai Deewani which released during the same phase saw an excellent occupancy. The Ranbir Kapoor-Deepika Padukone starrer had a 80-90% occupancy for the morning shows but unfortunately Holiday could not live up to its hype and secure such great numbers, so far.

Akshay Kumar  and Govinda in a still from movie ‘Holiday’
Akshay Kumar and Govinda in a still from movie ‘Holiday’

But you never know! The film has ample of chances to pick up in the afternoon and evening shows. Also being an hardcore action drama with Akshay Kumar in lead, the film will surely pick up in the weekend as well. It’s an audience puller, undoubtedly, and a positive word of mouth publicity will help the film boost its collections.

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5 COMMENTS

  1. Keep a unimpressive title like HOLIDAY for an action movie and this will be result. Keep using Sonakshi in every movie and this will be the result. Action movies need titles like Ek Tha Tigar and Rowdy Rathore

  2. if u keep making remakes and remakes then this is the case…..same kind of mediocre stuff and masala means the audience are bored…..akshay is doing only remakes and masalas thats it…..i hope holiday becomes blockbuster!!!!! but im sure its entertainment will be a disadter!!!!!

  3. I enjoy this movie very much, It is the movie in a Akki & dabbang girl play an awesome role. According to the other mails I’m not agree with them that the title isn’t suitable. It doesn’t matter what the tittle is? U’ve also look at the poster carefully!

  4. are film akshay aur salman ke alwya koi aacha nhi banyta kyonki film ka matlab hi hai entertainment sab chiz me sikh lena zarrori nhi hai

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