As the IPL Season has finally concluded, a lot was expected from Akshay Kumar’s Holiday: A Soldier Is Never Off Duty, when it comes to box office performance. However, the film didn’t take a great opening.
The movie took a slow start in the morning shows (almost 25-30%), however, the evening and night shows’ occupancy had shot up to 75% overall. But that didn’t really help the film’s total Day 1 collections it seems.
Holiday has managed to make a business of 12 crores nett, on Day 1 i.e. 1st Friday at the Domestic Box Office. The film performed best in Mumbai, Delhi-UP, Gujarat and Punjab. The single screens are collecting more moolah than multiplexes. Holiday being a complete mass entertainer is appealing mostly the urban crowd.
Watch this space for Day 2 collections of Holiday.