It was mentioned in this column last week that for Ghanchakkar to eventually come up trumps, a lot would depend on the weekday collections. Well, as it happened, the film didn’t quite cover much distance after a decent weekend and collected around 10 crores more. The film did stay stable but that was on the lower end that resulted in the first week billing of 32 crores at the Domestic Box Office.
Though these are decent collections for the film, much better was expected given the credentials involved. Still, if one compares these with some other films that Emraan Hashmi had done in the recent past which were not in his ‘zone’, case in point being Ek Thi Daayan and Shanghai, the film has fared better. However, one did look forward to more appreciation coming in for the film along with box office moolah, something that was not the case as it had to settle down with an ‘Average’ tag.
The film may just about manage to touch the 40 crore mark now. It may have perhaps done that comfortably had Lootera not arrived this week. However with the Ranveer Singh-Sonakshi Sinha film carrying very good hype along with positive vibes and Raanjhanaa too continuing to find audience, Ghanchakkar would have to move away quicker than expected.
Joginder Tuteja tweets @tutejajoginder
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