Vishal Bhardwaj and Ekta Kapoor’s Ek Thi Daayan opened India-wide to an impressive 6.24 crores (Net) on Day 1 (Friday). However, the movie failed to pick up on Day 2 (Saturday), unexpectedly, and collected comparatively less money at the Domestic Box Office. As per early estimates, this Daayan flick made a business of approx 5 Crores, taking its 2 Days domestic total to 11.24 Crores.
Nevertheless, made at a total cost (including P&A) of 24 crores, Ek Thi Daayan has collected as much as 20 crores just from non-theatrical sources. The all-India theatrical revenues will bring in the additional profits.
The unconventional theme film opened to decent reviews from all quarters garnering very good word of mouth from the audience and is expected to make a better business today!
*Note* The exact collections will be updated soon.