This week’s only release Ek Thi Daayanstarring Emraan Hashmi, Kalki Koechlin, Konkona Sen Sharma and Huma Qureshi, in-keeping with the popular expectations opened with a decent start at the Domestic Box Office. Though producer Ekta Kapoor had strictly zeroed the film towards multiplex audiences, it did open well at the few single screens where the film was released. The film opened to an average 40-45% occupancy overall.

Huma Qureshi and Emraan Hashmi in 'Ek Thi Daayan' Movie Stills
Huma Qureshi and Emraan Hashmi in ‘Ek Thi Daayan’ Movie Stills

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Given the interesting horror concept the film unravels, it is expected to pick up to greater heights in the week that will follow. However, the film will have to show elevated performance by the end of the weekend in order to sustain a high box office collection.

The initial revenue is important to collect the larger part of the film’s profit, post which the money inflow slows down in the consequent days. However, considering the budget of the film, which is considerably low, the film will easily recover the cost.

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9 COMMENTS

  1. I didn’t like it, like others- ragini MMS, the dirty picture, ouatim, love sex aur dhoka, black, guzaarish and rowdy rathore much.
    sanjay leela Bhansali along with ekta kapoor is the worst things that happened to bollywood , both have only produced crappy films. only salman can make blockbusters. all other like joker kumar can make average or above average!!!

  2. You dnt know about The Indian Cinema. It consist love and emotions, people are fool because they like Salman and Shahrukh movies that make no sense like ek tha tiger and Jab tak hai Jaan.. apart from it Emraan Hashmi is a versatile actor but he don’t have support from Yash Raj banners and he don’t need that. he create his own stardom on the basis of his talent. love you Emraaan..

    Ek thi Daayan will Rock..

  3. Hei rajeev, u crap, watch crap movies like lulu khan’s movie… U dn’t have brain for watching movie like ETD, Black, OUATIM…
    ETD is awesome…

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