Ek Thi Daayan has belied expectations. Just when one thought that there would be a big ticket film in the form of this Emraan Hashmi starrer which would go and bring in some good moolah, its underperformance has turned out to be disheartening. Yes, the signs were visible over the opening weekend itself when the film didn’t really grow much. However the constant fall that the film suffered during the weekdays as well meant that there wasn’t much going for it.
Result? With the first week total reading as 26 crores, it can be pretty much said that this is lesser than what everyone associated with the film would have hoped for. Of course in the final tally it would still manage to read as a coverage affair due to low costs and selling involved. However one does expect better return for an Emraan Hashmi starrer.
For the actor though there isn’t anything to worry as his Ghanchakkar is all set to be a good success, courtesy eye catchy promos and good buzz that has started building around it. As for Ekta Kapoor, she has her eyes set on the biggest release of her career as a film producer, Shootout At Wadala, which is carrying tremendous hype and should bring in very good results. Vishal Bhardwaj though must be hoping that he does get a bona fide success to his name with Dedh Ishqiya.
Joginder Tuteja tweets @tutejajoginder