On the whole Kareena-Kajol-Arjun starrer We Are Family will fail to make a mark at the box office. By and large it will be liked by the high-class ladies and balcony class audience but rejected by the youngsters and the masses. Its business only in select multiplexes in the big cities will be good in the weekend but the business in the other multiplexes most single screen cinemas and smaller cities and towns will be disastrous. Even with good publicity, the opening was so-so.

The other release this weekend, The Film Emotional Atyachar, with Kalki Koechlin, Mohit Alawat, is an ordinary fare and will not be able to do much at the box-office. The opening was dull and weak at most places. The supernatural thriller Mallika is a poor fare which will find favour with some front-benchers only. The publicity was fair and the opening dull. The dubbed version of the Hollywood action, horror, science-fiction drama Piranha 3D is an average fare.

Last week’s release, the John Abraham starrer Aashayein has not found appreciation, even among the classes. Total 2,00,87,124 from 385 cinemas. Even Celina Jaitly, Gul Panag and Eesha Koppikhar’s joint pouting could not endear Hello Darling to the public. Total 1,34,71,996 from 258 cinemas.

Neil Nitin Mukesh and Deepika Padukone’s Lafangey Parindey has crashed. 2nd week collections (August 27 to September 5) are 3,04,21,992 from 265 cinemas. Peepli Live is going good even in its 3rd week with 1,35,59,597 from 174 cinemas. Once Upon A Time In Mumbaai stands at 69,98,729 from 133 cinemas.

Detailed collections:

No. Film Week Collection No. of Prints Average per print
1 Lafangey Parindey 2nd 3,04,21,922 265 1,14,800
2 Aashayein 1st 2,00,87,124 385 52,174
3 Peepli Live 3rd 1,35,59,597 174 77,929
4 Hello Darling 1st 1,34,71,996 258 52,217
5 Once Upon A Time In Mumbaai 5th 69,98,729 174 52,622

India Box Office Collections for the week of August 27 – September 2, 2010 (Figures in Rs.)

By Komal Nahta

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