After an extensive and long drawn promotional campaign, Bullett Raja releases tomorrow. The Saif Ali Khan starrer has been in news right through its making and the buzz has been constant right through. The promo received good response too though songs haven’t really caught up. Still, presence of Saif as well as expectation of a quality product from Tigmanshu Dhulia raises expectations from Bullett Raja.
It would be interesting to see how audience receive yet another masala film to hit the screens since in the last few weeks, the response hasn’t been overwhelming. Under-performance/complete rejection of some of the high profile films belonging to this genre in quick succession makes one wait for tide to turn with Bullett Raja.
Nevertheless, the novelty factor lies in Saif being seen in a different avtar in the film. Moreover, his camaraderie with Jimmy Sheirgill is said to be one of the highlights. Also, for Sonakshi a hit is long due and this could well be a film that kick-starts the celebrations.
A lot would depend on reviews and word of mouth though since from the opening perspective, Bullett Raja should see around 40%-50% footfalls and then see a rise over the weekend. The advantage it carries is the under-performance of Gori Tere Pyaar Mein! and Singh Saab The Great with Ramleela too entering its third week (and hence coming to a close of its run). With the advantage of a solo release, Bullett Raja has all going for it to enjoy a good run provided the content is in sync with expectations here.
Joginder Tuteja tweets @tutejajoginder
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