Ever since the first theatrical promo of ‘Shaadi Ke Side Effects‘ went on air four months back, there has been good curiosity to check out the film. First and foremost there is good recall value due to the franchise factor. Secondly, both Farhan Akhtar and Vidya Balan carry good reputation for their off as well as on screen persona. Thirdly, the film has a good light hearted feel to it which should keep the urban audience engaged. Fourthly, Pritam’s music has caught on well too. Fifth, Balaji has marketed and promoted the film quite well. Sixth, it is a solo release of the week and there is no competition from earlier weeks either.
All of this means that the stage is set for ‘Shaadi Ke Side Effects‘ to make merry, provided second time director Saket Chowdhary has made an entertaining film, just as was the case with his debut flick ‘Pyaar Ke Side Effects’. Of course the film has its target audience at multiplexes but that should be good enough for this Balaji-PNC flick to earn some good moolah as even at single screens it would have decent visibility.
The film should take an opening in the upwards of 50% and then show growth over the weekend on the basis of word of mouth. If the film is well made and in the process liked by the audience, ‘Shaadi Ke Side Effects‘ can expect a bountiful at the box office as it has a lot going in its favor.
Joginder Tuteja tweets @tutejajoginder