Kill Dil has turned out to be a disappointment at the box office. It was expected that the film would take a decent start at least, considering the kind of names involved as well as the fact that the theatrical promo had made some impact. Moreover, it was a solo release of the week and didn’t have much of a competition from the past either. However, as it turned out, the film took a start around 30% and didn’t show much of a growth as the days progressed. Since the reviews and word of mouth too ranged from poor to average, the game was pretty much lost on Day One itself.
All of this meant that the Shaad Ali directed film just about managed to cross the 20 crore mark over the weekend, which is not just way less than Gunday (which belonged to the same genre and accumulated around 45 crore) but also behind bare minimum expectations of a 30 crore weekend that one carried. Since there aren’t too many flattering comments around the film, the weekdays aren’t expected to throw any surprises either.
For Ranveer Singh, this is a little shaky situation as he had started the year with a good success in the form of Gunday, which had followed the 100 crore run of Ram Leela. Ali Zafar would be disappointed as after Total Siyappa, this was expected to be his big ticket outing. Parineeti had a good start to the year in Hasee Toh Phasee but first Daawat-e-Ishq and now Kill Dil is disheartening indeed.
The actors would take heart from the fact though that their performances haven’t been questioned. It is the film as a whole, primarily due to its core story as well as treatment, which has been criticized and for that, one expects Yash Raj Films’ next, Detective Byomkesh Bakshy, to bring on some good news at the advent of the New Year.
Joginder Tuteja tweets @tutejajoginder