After Hollywood’s Fast & Furious 7 took the India box office by storm with its huge collections, another big franchise film, Avengers : Age Of Ultron is all set to hit the theaters today. The 3D film is expected to open big in India and has a good screen count of over 1500 screens.
This is the second biggest release of the year after Furious 7. The film is releasing in 2D, 3D, 4D and 3D Imax. Since the release day is a normal working Friday, the occupancy is decent. Avengers : Age Of Ultron will have its real test on the weekends when the film is expected to pull off majority of its business. It may not open as high as Furious 7 but an opening day collection in the range of 12 crores is expected. Yet again, there are high chances for this Hollywood film to beat 2015’s Bollywood film’s Day 1 record.
Mr. Devang Sampat, Business Head – Strategy, Cinépolis India, says, “Avengers 2 has lot of buzz, end number of queries at the box office and tickets sales moving fast. It is totally big time in demand because many superheroes are coming together for the second time and also like we see the trend that traditional families who used to go for only Bollywood has now started opting for Hollywood as well. Expectations are very high because its first franchise have broken records in past. Its censor U/A also makes it available for family to bring Children which we see one big advantage. Cinepolis is expecting Avengers to set a new benchmark in footfalls and net collections in India.”
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