Dum Laga Ke Haisha has turned out to be an amazing success story at the box office. If the momentum in collections was pretty much apparent in the opening weekend itself when the film went on to see huge jumps in occupancy, the weekdays were superb too. The film practically collected same as Friday on each of the weekdays, which was no mean feat since the footfalls were even greater (as ticket rates are higher during the weekend). The film held on well in a major way and the word of mouth has stayed on to be largely positive with nothing less than very good comments coming its way.
As a result, the film has now collected over 10 crores in its first week and is looking good to stay strong in the second week as well. With Holi adding up to a three day long weekend and family audience beginning to warm up to the film now, it is a given that second weekend would be better than first (6 crores). The actual fun would be to see if overall second week turns out to be better than first week, something which was witnessed last year with Queen. All of this means that while 20 crore is a given for the Ayushmann Khurranna-Bhumi Pednekar starrer, there may well be bonus awaiting this Sharat Kataria film.
There wasn’t as much luck for Nana Patekar starrer Ab Tak Chappan 2 though which started losing steam during the weekdays. If the weekend was ordinary, there wasn’t much to cheer about in rest of the week, which is disappointing since the film had good brand value attached to it. However, while poor promotion hit the weekend, ordinary content didn’t help the cause during the week, as a result of which the total stands under 7 crore. Flop.
Meanwhile Badlapur continued to find audience in the second week as well and brought in 9.5 crore. It may have fetched at least 3-4 crore more, if not for competition from Dum Laga Ke Haisha, and in the process could have accumulated 50 crore by now. However, it would now have to wait for a week to get there as the current total stands at 46.50 crore. The film is now second highest grosser of the year so far after Baby. Hit.
Joginder Tuteja tweets @tutejajoginder