Sidharth Malhotra's Yodha makes it to Times Square
Sidharth Malhotra makes it to Times Square with Yodha’s 3D Hoarding(Photo Credit –Instagram)

Forget standard billboards! With a groundbreaking promotional campaign, Dharma Productions is taking their upcoming film Yodha, starring Sidharth Malhotra, to new heights. Ditching the conventional, the makers embraced a creative marvel, lighting up the iconic Times Square with a spectacular 3D anamorphic outdoor hoarding.

Instead of flat visuals, the Yodha hoarding offers a genuinely immersive pedestrian experience. Utilizing the unique angles of Times Square‘s towering buildings, the 3D effect creates a visual spectacle, pulling viewers into the heart of the action. Imagine witnessing a high-octane scene unfold before your eyes, a testament to the film’s thrilling premise.

Sidharth Malhotra, the film’s leading man, is centre stage in this captivating display. The 3D effect brings him to life in a serious pose, gun drawn and ready for action.

Catch a glimpse right here:


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This bold move highlights Dharma Productions’ commitment to pushing boundaries and their unwavering confidence in Yodha. Choosing Times Square, a global hub of entertainment and tourism, ensures the film grabs the attention of millions. The sheer scale of the 3D display emphasizes the high-stakes world of the film, promising an adrenaline-pumping cinematic experience.

Sidharth Malhotra is back in action with a slick action-drama. After Shershaah, Mission Majnu, and The Indian Police Force, he’s back in action with another ode to nationalism called Yodha, which also stars Disha Patani. Directed by debutant duo Pushkar Ojha and Sagar Ambre, Yodha also features actors Raashii Khanna in a prominent role.

About Yodha:

The story of Yodha revolves around an Aeroplane hijack where a soldier helps the passenger and fights against the terrorist. However, the damage to the flight engine made it very tough to survive the situation. Dharma Productions is backing the film with Hiroo Johar, Karan Johar, Apoorva Mehta, and Shashank Khaitan as the producers. The movie will hit theatres on March 15, 2024.

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