Filmmaker Karan Johar said it all! In today’s time, Aamir, SRK and Salman are big stars but a national holiday is the biggest star, said KJo in a recent media meet.
At Jagran Festival, KJo said, “We have lost out a huge chunk of audience because of the advent of multiplex cinema and other economic factors. These audiences (Loyal film watching audience) now just come to watch a film once a year when ‘BHAI’s’ (Salman Khan) film is out on an Eid or Diwali Holiday.”
“The biggest superstar according to me in this country is a national holiday. We also have megastars. Salman Khan is a megastar; Shah Rukh and Aamir are humongous stars. But that stardom with a national holiday is an unbeatable combination. We still live in a country where there is so much happening around every day.”
He concluded, “We are very involved in our zone and it is only that national holiday or a Sunday where we decide to go and watch a film.”
The 44-year old director is currently gearing up for the release of Ae Dil Hai Mushkil featuring Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan in lead roles. The will clash with Ajay Devgn’s Shivaay at the box office.