Reema Kagti at PVR Cinemas
Reema Kagti at PVR Cinemas

Is Aamir Khan under promoting ‘Talaash’? That’s the cry being heard from all over, what with the usual buzz associated with Aamir Khan starrers not really being heard even though the film is merely 10 days away from release.

“In a way one should credit Aamir for the kind of weight that he carries. The very fact that he is not being seen much is noticed in such a big way that it is news in itself and hence generating good buzz. Imagine what would happen if and when he gets into the quintessential Aamir Khan mode and bombards ‘Talaash’ all over next 10 days? Sky would be the limit”, a seasoned filmmaker adds.

Moreover, the makers are pretty confident about the manner in which ‘Talaash’ is being brought before the audience and feel that the promotion is just apt considering the genre that it belongs to.

Says director Reema Kagti, “We are going about the film’s promotion in just the right way. Given how aggressive other films are when it comes to being visible, it is a smart thing not to go to over the top. We promise people a great story with great performances. I guess in today’s situation the very fact that a story sustains itself from middle to the end is a novelty in itself.”

Moreover she says that she along with Aamir and her producers (Farhan Akhtar and Ritesh Sidhwani) are on the same page vis-à-vis the quantum of film’s promotion.

“I don’t believe we are under promoting. It’s just that all of us are really guarding the film’s content. ‘Talaash’ is a suspense drama and to safeguard everyone’s enjoyment of the film, it makes sense for us to talk minimally”, she reasons.

With the film all set for 30th November release, the mystery is all set to unfold soon.

Joginder Tuteja tweets @tutejajoginder

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