The UTV Group announced the launch of its latest offering, UTV Stars – The Official Channel of Bollywood, a specialty entertainment channel, dedicated exclusively to Bollywood and its most sought after celebrities.
Filmmakers Yash Chopra, Karan Johar, Farah Khan, Ashutosh Gowarikar and Ronnie Screwvala were present at the launch. UTV Stars promises to showcase the world of Bollywood from the inside. Commenting on the launch of the channel, MK Anand (CEO – Broadcasting, UTV) said, “The launch of UTV STARS is part of our ongoing effort to build a unique and differentiated network.”
The channel is primarily targeted at urban Indian youth and is being established as a 360 degree brand that is present across various platforms such as TV, Web, Mobile and On – Ground. It will primarily be distributed in all HSM (Hindi Speaking Markets) in India on launch and will foray into the UK, US, Europe and UAE markets immediately after that.