Actor Tiger Shroff has forayed into the active lifestyle business space with the brand PROWL.
The brand is jointly created and owned by Tiger and Mojostar. This is the first brand launch, for Mojostar, which is creating a house of lifestyle brands with celebrities, read a statement.
PROWL is a brand targeting young consumers who lead a high activity lifestyle, and are constantly on the move. It aims to provide functional yet highly stylish clothing and accessories to fit the target consumer’s active lifestyles.
“I am a part of creating this brand and it feels great to be involved with everything and at every stage. This brand is a reflection of my identity and this is how I live. I love to be active through the day, which is why I want to wear something that is stylish, looks good, and yet gives me the freedom of uninhibited movement,” said Tiger.
Tiger Shroff recently took his team of Super Fight League (SFL), which focuses on mixed martial arts, to Thailand for advanced training. The 12-member team comprised fighters like Parminder Singh, Sreedev, Rajit Chandra and Vikas Singh Ruhil, who took classes in American kickboxing during their month-long stay which was personally overseen by Tiger.
“Tiger is a great martial artist who likes to see the same passion in his team. He understands these professional fighters’ passion for the sport and takes keen interest in their training,” SFL Founder Bill Dosanjh said in a statement.
“He treats all his gymnastics, dance and martial arts teams like family. Honestly, no other team owner has gone that extra mile for their team. It was an intense training programme as Thailand has produced some of the world’s champions in kickboxing.
“Tiger really wanted to win last year and is leaving no room for error this year. No league in India has ever sent their team abroad for training ever,” added Dosanjh.