Shilpa Shetty and Raj Kundra has signed an exclusive licensing deal to launch a digital live trivia game show for India. iQ Live is a trivia game, not wholly dissimilar from TV game shows like Kaun Banega Crorepati & Who Wants To Be A Millionaire, except minus the studio audience. Twice a day 1.30 pm and 9 pm from March 12, a host walks everyone watching through a series of 12 multiple choice general knowledge questions. The firm has roped in actor Rohit Roy to host the game show. Its free to play, get all 12 right and you win a share of the daily cash prize pool which will go into lakhs. Get a single question wrong, and you’re out! The company funds the daily prizes through advertising & marketing tie-ups .
It’s a new rage in the USA & China where these apps have a devout following of millions of users. This is Viaan Industries Second LIVE game show the first was Aunty Boli Lagao Boli on Colors TV and Now iQ Live which is a pure live digital show.
This will be the future of LIVE television where advertisers will be able to see the actual number of viewers watching their ads and promote products within the game show before every question to millions of dedicated viewers. Market research companies will benefit from instant data research on their brand integrated questions enabling them with knowledge of where to spend more marketing dollars.
IQ keeps to a strict daily schedule of 9 pm IST, with another show at 1.30 pm on weekdays.The show starts on 12th March 9 pm to be hosted by TV & Bollywood actor Rohit Roy.
Viaan Industries Ltd has launched its own direct online ad booking system where advertisers can pay and reserve 30-second spots video ads on a first come first served basis on www.iqlive.in. The IQ Live app is now available on both android and iOS. CMD Raj Kundra Says “Our IQ Live app will rapidly become appointment to view programming termed as disruptive advertising for the entertainment sector.
The digital ads market is blowing up and advertisers need new and engaging ways to reach out to their customers. The digital ad spends in India is currently at over eight thousand crores a year growing at 30% CAGR. We believe iQ Live is very engaging and you can play it on the move this is the reason why similar apps worldwide have managed to get millions of users.
Our most important focus has been to find a solid technology partner that can manage the millions of concurrent viewers and after a lot of research and testing, we found Stream Live Inc to be the right partners for us.
Stream Live Inc CEO Mr Will Jamieson Says “We are excited to partner with Viaan Industries Ltd to have our platform power iQ Live in India. Our technology combined with Raj’s team’s expertise in Entertainment is a perfect partnership.India has the numbers and is the fastest growing digital spending market in the world. Together with Viaan Industries, we will deliver the best streaming live game show India has ever seen.”