Why did Fox release Dum Maaro Dum on Thursday? Was there a need for paid previews of the film a day before its release on Friday?
It was not the wisest decision to hold paid previews of Dum Maaro Dum on Thursday, as has been proved by the poor collections. It is advisable to have paid previews of films which are very eagerly awaited and which can be expected to take a flying start. Fox probably over-estimated the power of the Dum maaro dum song in the film. It may have become popular but that popularity did not translate into numbers on Thursday.
What’s this film called Men Will Be Men?
It’s a film made by the Seagram group (alcoholic drinks) and line-produced by Shah Rukh Khan’s company. The film will promote Seagram’s brand, Imperial Blue (whisky). In fact, the tag line of Imperial Blue is where the film’s title comes from.
When will Namastey London 2 go on floors?
Namastey London 2 is still in the works, i.e. the star cast, script and other details haven’t been finalised. Therefore the question of the film going on the floors does not arise at this point of time.
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