Bollywood star Shah Rukh Khan is the latest victim of the growing celebrity driven media culture in India. Commenting on the recent reports about his lookalike in Salman Khan’s show ‘Bigg Boss’ in the media, Shah Rukh wrote on his Twitter account, “I also read about myself in the morning many times.. mostly when it is with a picture. Starting the day with fiction is fun.”

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Shah Rukh Khan

Afraid that he was “slowly becoming a fiction of others imagination”, Shah Rukh vented that “incompetence is a genetic disorder”, probably referring to the recent reports about him signing up for the next Yash Raj film. Interestingly, the actor has in the past taken recourse to Twitter to falsify reports in the media. However, he accepted that celebs are public property, but added, “Isn’t that sad, when you see the state of public properties in India.”

Last heard, Shah Rukh Khan was shooting for Ra.One in Mumbai with Kareena Kapoor and Arjun Rampal. The shooting of the visual effects heavy film, shot in Goa, Mumbai and London, is expected to wrap up soon, after which the film will enter the crucial post production stage.

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