Yash Raj Films (YRF), in association with the online game portal 99Games, on Friday launched the official game for Bollywood superstar Salman Khan’s upcoming film Sultan. The actor said more than a game, Sultan: The Game is a sport.
“Sultan is not just a game, its a sport. ‘Sultan: The Game‘ download the game now,” Salman posted on Twitter on Friday.
The game is now available on Google Play and will shortly be available on other platforms too.
“At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinema-goers as well as widen our audience base,” Manan Mehta, Vice-President of Marketing and Merchandise, YRF, said in a statement.
The game is based on the upcoming film Sultan, directed by Ali Abbas Zafar. Also starring Anushka Sharma, Randeep Hooda and Amit Sadh, the movie features Salman in the title character — a wrestler, who goes on to win the gold medal for India in wrestling.
Produced by Aditya Chopra, Sultan is slated to release on 6th July, 2016.
Rohith Bhat, CEO, 99Games, said: “The release of ‘Sultan: The Game‘ has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with ‘Sultan: The Game‘. We’ve opened up pre-registrations for the game and have seen a tremendous response so far.”