A lot of celebrities endorse tourist destinations and now Saif Ali Khan too has been roped in by Visit Britain, the country’s National Tourism Agency for attracting Indian tourists. Saif will be a part of their Bollywood Britain campaign which has been specially designed to attract Indian tourists in Britain.


This is a Bollywood themed campaign that the tourism board has undertaken in India over the past years. With over 50 movies filmed in Britain, mostly themed around romance, the destination provides the perfect setting for couples to celebrate love and romance whilst on holiday. Aimed at honeymooners and couples seeking a romantic getaway, the campaign highlights different movie locations featuring some of the most popular Bollywood blockbusters starring the biggest names in Bollywood including Saif Ali Khan.

Saif Ali Khan at an event
Saif Ali Khan at an event

Speaking on his connection to Britain, the actor said, “My family and I have a deep connection with Britain that spans everything from cricket to culture and education. A number of family holidays across Britain, watching my father and grandfather play cricket at famous cricketing grounds like the Lords, and of course studying there, has created a bond for me with the place that is unlike my relationship with any other country. I think there is so much that Britain has to offer a visitor – from breathtaking countryside, to shared history; the finest in culture that’s so interwoven with our own in many ways, food to thrill any gourmet, theater, museums, music, festivals and more. This is why Bollywood has so favored Britain as a destination and the itinerary that takes visitors on a route of Bollywood’s location favorites is sure to delight.”

Saif himself has shot in Britain for his well-known films like Love Aaj Kal and Cocktail.

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