Twin brothers Bill and Tom Kaulitz of the award-winning rock band Tokio Hotel are targeting circuses that use animals in a provocative new campaign for petaDishoom, the youth outreach division of People for the Ethical Treatment of Animals (PETA) India.

In the ad, the vegetarian duo are shown shackled and chained in a grimy, bloodstained basement next to the words ‘Slaves of the Entertainment Industry: Get Wild Animals Out of the Circus!’ The ad was shot by top German photographer Kai Stuht. The ad comes on the heels of the Indian release of Tokio Hotel’s greatest hits album.”Just try to imagine those animals being kept this way their whole lives,” says Bill. “Circuses with animals must be banned. After all, there are plenty of exciting alternatives available!” Tokio Hotel is known internationally for a string of number one singles and has sold millions of albums worldwide.

Bill and Tom, who recently moved from Germany to Los Angeles, join a growing list of celebrities – including Lara Dutta, Rakhi Sawant, Sean Kingston, R. Madhavan, Rakhi Sawant and Shilpa Shetty – who have publicly supported PETA.

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