Why do Indian film producers not spend on market research before embarking on a new film? After all, a few lakh rupees spent on such research could save crores of rupees sometimes.
Producers in India don’t have much faith on market research. But things are definitely changing now and not just because Hollywood studios are making their presence felt in India. You never know, market research for films may become popular in India in the years to come.
Why is ‘Guzaarish’ not hot in the trade? Is it because Sanjay Leela Bhansali’s last film, ‘Saawariya’, did not do well? Or is it due to Hrithik Roshan’s last release, ‘Kites’, bombing?
Sanjay Leela Bhansali’s Guzaarish not generating heat in the trade has little to do with the flopping of Saawariya and Kites. Its music has not caught on and that’s the main reason for the film not becoming hot in trade circles.
Will the bombing of ‘Action Replayy’ affect Akshay Kumar’s next release, ‘Tees Maar Khan’?
No, it won’t. The trade may be a bit nervous about Tees Maar Khan today but the fear will die down as the release of the film comes closer.
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