In a suit filed by Frankfinn Institute of Air Hostess Training, the Delhi high court has ordered the producers of the Abhishek Bachchan starrer, Dum Maaro Dum, to give an undertaking to the court that they shall ensure that Frankfinn’s logo and model will be effectively blurred and masked before the film’s worldwide release tomorrow (22nd April).

Dum Maaro Dum Makers Will Blur Frankfinn Logo (Bipasha Basu Dum Maaro Dum Movie Stills)
Bipasha Basu Dum Maaro Dum Movie Stills

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Frankfinn had appealed to the Delhi high court for permanent injunction restraining infringement, dilution and tarnishment of its trademarks, in Dum Maaro Dum.

Samir Valia, VP – Marketing and Corporate Communication said that “The impugned twisting and dilution of Frankfinn’s trade mark by the film producers of such a stature  was highly uncalled for. The message is clear that no one should be allowed to misuse the  IPR of such organisations which have painstakingly built their reputation with years of  hard work toil and expense of huge amount of money. This shall also set a precedent for  other Bollywood producers who think that they can play with the reputation of any  individual or corporate and go scott free because of their name and fame. Now Dum  Maaro Dum shall go to the theatres tomorrow with the Frankfinn logo blurred and asked.”

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