With films flopping left-right-and-center in Bollywood, media houses have come up with alternate methods like mobile marketing or WAP services to increase revenue in the system.
With the increasing number of mobile users, consumers use their mobile phones for messaging, calling, searching and to get news and information. So downloading video content and streaming mobile TV has become inevitable with WAP.
The digital agency EveryMedia, has helped Karan Johar’s Dharma Productions to come up with a WAP site to communicate Dharma’s latest updates, news, trivia to fans. Users will also get details of all Dharma movies including the synopsis, cast and crew etc. of all the movies. With over 2.3 billion mobile phone subscribers worldwide, other Bollywood names will follow for sure.