The Film Emotional Atyachar may be a very small budget film but UTV has filed a case of copyright violation against its producers, claiming Rs. 30 crore – yes, you read it right! – in damages. The corporate house has claimed copyright over the title ‘Emotional Atyachar’ and has contended that merely putting the words ‘The Film’ before what, it claims, belongs to it is not acceptable. On their part, the producers of ‘The Film Emotional Atyachar’ have their Association’s clearance for the title. But UTV says, the title ‘Emotional Atyacharstands registered in its favour. Pertinent to note that UTV applied for registration of the title after the ‘Kaisa tera jalwa’ song with these two words in its mukhda from its Dev D became a runaway hit.

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The case came up for hearing on 25th August but has been adjourned to 31st. ‘The Film Emotional Atyachar’ starring Kalki Koechlin, Vinay Pathak and Ranvir Shorey is scheduled for release on 3rd September.

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