Yes! You’ve read it right. When Arjun Rampal and Chitrangada Singh’s Inkaar’s trailer came out, all just could utter one single word after seeing them together and that was “Hot”. And this not only has created uproar in media and among the audiences but also among marketers.
A leading condom brand has approached Viacom after seeing the teaser, which according to all is a tease and oomph with high elements of sex, so the brand wants to tie up with the producers in order to promote their brand. And in order to do so, the brand even complies with shelling in a whopping amount of Rs. 2 crores.
“Arjun has always been a sex symbol and Chitrangda looks ravishingly hot in the promos, so that also attracts the brand towards such an innovative marketing strategy. Although no conformations have come in from the producers end, the decision is undergoing the considerate state,” says an insider.
All are in state of intent wait for the movie. Arjun-Chitrangda’s pair is really grabbing eyeballs for their bold and raunchy avatar in the movie. Inkaar, which is slated to release early next year, is a movie that talks about the sexual element in office environment.