After Shah Rukh Khan won adulation for his recent stint with Parle Agro by endorsing their bottle of sinful mango happiness aka Frooti, it is Amitabh Bachchan next who is joining hands with Parle now. Bachchan Senior who at 70, still is the most endearing actor featuring in advertisements has signed on as the official brand ambassador of Parle’s Gold Star cookies.
His thunderous voice quality and magnanimous presence is always an added advantage in the ad space. The actor issued a statement confirming the news. He affirmed that he is thrilled to begin a new journey with Parle’s Gold Star Cookies, carrying forward their illustrious legacy spanning over decades.
The company on their part isall set to sign advertising giants who will plan an extensive marketing campaign with Amitabh Bachchan for their new product, the premium cookies of Parle.
Mr Bachchan maintaining his classic humility added that being associated with Parle is a pleasure. Being one of the country’s most iconic biscuit brands, everyone has grown up eating Parle for over seven decades now. Amitabh Bachchan was a perfect choice for them considering the brand image of the company and how he almost syncs naturally with them.
Shalin Desai, Group Product Manager at Parle emphasized that Senior Bachchan is an embodiment of exemplary class, style and performance making him an ideal choice. His reputation compliments that of Parle’s rather easily.
The cookies will be available in butter, cashew butter, chocolate chip and chocolate nut variants.