Bollywood super star Amitabh Bachchan will continue as the brand ambassador of Parker pens in India. An official press release by Luxor Writing Instruments made the announcement today (June 15, 2011).
The Big B will soon be seen in an extensive all-India multimedia campaign for the brand. The campaign, created by advertising agency Lowe Lintas, will position the brand as the world’s most respected pen.
“When we speak of Mr. Bachchan, there is an innate respect associated with the name…. Everyone will be able to make this out of all the advertisements, both print and television, which have been made keeping in mind the amalgamation of these two big names,” said R. Balki, Chairman and Chief Creative Officer, Lowe Lintas.
R. Balki has also directed Amitabh Bachchan in two films, Cheeni Kum (2007) and Paa (2009). Mr. Bachchan had won the National Award for best actor for the latter film.