Kriti Sanon Mimi: The ongoing Coronavirus Pandemic situation is not looking like coming to an end soon. While the total positive cases in India are all set to cross the 20k mark, the graph is only rising. Amidst all this, cinemas in the nation will continue to remain shut longer than expected which is going to hamper the Bollywood industry even more. It has now been learned that many producers especially those with small films are planning to avoid theatrical release at all and come directly on OTT platforms.
Kriti Sanon’s Mimi and Sunny Kaushal’s Shiddat are two such films that may directly hit the digital world and it also looks like a wise decision at this moment.
According to Bollywood Hungama report, several filmmakers are planning bulk releases on OTT platforms and are even in talks for that. However, Dinesh Vijan is looking to release two films MiMi and Shiddat as of now.
A source has been quoted as saying by Bollywood Hungama, “But it all depends on the financial viability. He would let go off the theatrical release only if he gets the amount that ensures ample of table profit for him. Money aside, there are constant discussions going on with his actors and directors about the digital release, since this is an extraordinary scenario,” the source informed adding further that the talks are in very nascent stage at the moment. “It’s all early talks being initiated and depends on how things pan out in the future. They are just exploring a probable option at the moment.”
A couple of trade experts have also supported the decision even though it’s in an early stage right now. Talking about the same, the source said, “It’s the right call to get the smaller films to premiere either digitally or on the television, as even after the lockdown eases down, audience wouldn’t step out to watch the smaller ones. There will be a sense of fear to visit the cinema and it would only be the bigger ones to get some sort of audience. I wouldn’t be surprised if a lot of small films from different producers release direct on several OTT platforms. This will be a game changer and also change the consumption pattern of cinema in Bollywood.”
Earlier, Dinesh Vijan’s Angrezi Medium was released on Hotstar after the film’s business got severely affected due to the shutting down of theaters. The film had hit cinemas on April 13 & the same day theaters nationwide started getting shutdown which left no chance for the film at Box Office.
Well, we wish the industry has to bear as fewer losses as possible and the situation gets into control soon.