It had to happen. And it has happened. 3 Idiots, which was premiered on television on 25th July, has proven to be the biggest blockbuster on the TV screen. It had a 10.9 TVR. Its cumulative reach was 30.5%, which means that every third Indian on the evening of July 25 chose to watch the 2009 blockbuster on Sony, the channel which telecast it. The 3 Idiots premiere was the no. 1 show across GECs (General Entertainment Channels) that day. The impressive performance catapulted Sony to the third position among Hindi GECs in India with 270 GRPs. The channel is said to have reached out to 81 million viewers during that week and was the leading channel across markets in terms of TVR and reach.

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