The significance of theatrical revenue in Bollywood, the addition of item numbers to ensure a good opening and the overkill on marketing: Komal Nahta talks about the changing business trends in Bollywood on ETC’s Bollywood Business.

The Changing Business Trends In Bollywood

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

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