Probably Zoya Akhtar’s Zindagi Na Milegi Dobara wasn’t as big a cult hit as Farhan Akhtar’s Dil Chahta Hai but the former’s impact was way more far reaching as compared to the latter.
The film, we now hear, has been included in a marketing management course in Spain. Since the film was based on a road trip that three friends take across Spain, the fantastic cinematography in the film proved to be a great impetus to the Spanish tourism industry.
The marketing management syllabus will include Zoya’s film as an example to elucidate how a movie venture helped in increasing the tourism of the country by a hefty margin of nearly 65%. The film’s release gave a good boost to Spanish tourism as a whole by creating a visual travel diary of the country’s exquisite and picturesque locales.
ZNMD that released 2011 is still one of India’s most watched and critically acclaimed films.